With a passion for purity that began a century ago, the Amira Group has been run by four successive generations of the Chanana family since the company’s inception in 1905. Founded by B.D. Chanana, in 1915, as an agro-commodities trading house that bought and sold local beans and pulses in the Punjab region during the days of the British Raj. This was taken over by his son Karam Chand Chanana, who re-established the company in New Delhi, after the 1947 Partition of India forced him to sell off the company’s assets. He went on to quickly re-establish the firm as one of India’s major rice traders, in the newly independent company.
Karam’s son, Anil Chanana, joined the company in 1968 when the company was called Nav Bharat, eventually taking over the company in 1978. It was during Anil’s time in charge of the business that the name was changed to “Amira” and the company began its rapid international expansion. A company that has constantly embraced innovation; it was during Anil’s charge, in 1993, that the company introduced India’s first fully automated rice milling plant for Amira’s rice milling plant in Gurgaon.
In 2006, Anil passed leadership of the Amira Group over to his son, Karan A Chanana, the fourth generation Chanana to lead the company, who has since led the company through their current era of impressive growth. Since launching the Amira branded strategy in 2008, Karan has taken the company from strength to strength.
In 2012, Amira IPO-ed on the New York Stock Exchange. The company has since grown from strength to strength, and now enjoys a presence in over 60 countries. They have also recently expanded the product range beyond rice to include snacks and a range of organic food products.